Overview of supplementary industry

Overview of supplementary industry 

Overview of market value and growth rate of global supplementary food industry. 

 
          The global supplementary food industry in 2016 made profit around 121.2 billion USD with 5.7% average growth rate per years. Although the fluctuation between 2009 and 2015 cause supplementary food industry growth rate to drop down, however there still some prediction witch believe in chance to growth back of this business due to growth rate inflate in Asia (exclude China, Japan and India) and East-Europe region that stay tune around 9%. There are also prediction form Nutrition Business Journal (NBJ) witch expect global supplementary food industry to reach 155 billion USD of profit in 2020. 

Supplementary food market share value category by product type.

 
         Nutrition Business Journal (NBJ) predict about product share value in supplementary food market, varies to product type share value in prediction will be 50% from vitamin and herbal/botanical supplementary food, 18% from specialty supplementary food like supplementary food for joint health or supplementary food for augment immunity, 14% from sports supplementary food, 11% from meal supplement, and 7% from mineral supplementary food.  
 

Supplementary food market share value category by region.

           USA is top lead in supplementary food market with 34.1% share value due to the large improve of growth rate from 9.6% in 2006 to 14.3% in 2016. Asia is in the second place with 14.3% share value cause by large market in China witch has large amount of consumer base and a really good stage for E-commerce. Europe is also on leader group in the third place with 13.4% share value.  
          In other hand ASEAN countries is the country group that made most profits out of herbal and botanical product that worth 15 billion USD per year which is double in value that USA can produce. 
 

Overview of market value and growth rate of global herbal and botanical supplementary food industry. 

 
          In 2016 herbal and botanical supplementary food market made 31.3 billion USD of profit witch count as 25.6% of global supplementary food market value. Herbal and botanical supplementary food market is expect to growth in average rate of 6.8% between 2006 and 2020, this growth rate will made about 40.5 billion USD per year. The increasing of herbal and botanical supplementary food market growth rate is due to various factor include rising of product awareness among consumer, and the increasing of demand in optional healthcare that has less side effect.
 

Overview of market value and growth rate of global sport, meal and specialty supplementary food industry.

 
          In 2016 sport, meal, and specialty supplementary food market made 45.3 billion USD of profit with 7.6% average growth rate this industry can count as 37.4% of global supplementary food market. Asia region is the largest market of sport, meal, and specialty supplementary food product and also there are a wildly growth in Middle-east and Africa market with 11% growth rate. The main factor that affect sport, meal, and specialty supplementary food market growth rate is increasing of obesity and overweigh person because there are a lot of diet plan that use include sport, meal, and specialty supplementary food product in order to make it easier for people who try to lose weight.  
    

Overview of market value and growth rate of global vitamin and mineral supplementary food industry.

 
          In 2016 vitamin and mineral supplementary food market made 48.1 billion USD of profit with 4.6% growth rate and this industry expect to reach 59 billion USD of profit with 5.2% accumulate growth rate in 2020. According to statistic above vitamin and mineral supplementary food market has 39.7% share value from all global supplementary food market which is the highest share value of all type of supplementary food product. Latin America region is the one of the most growth up market of vitamin and mineral supplementary food (from 1.5 billion worth of profit in 2006) that triple the amount of growth rate in other region due to consumer base who tend to use these product as prevention for illness. In other case Europe and Russia have 10% growth rate in 2016 according to awareness of health problem and obesity among consumer.




Source of References: 
1 Bluebonnet. (2018). Specialty Supplements. 
2 Newhope Network. (2018). Blue Apron still losing customers | Lawsuit: Nestlé mislabeled GMO products. 
3 Newhope Network. (2018). New Hope Natural Media. 
4 Ordonez, Carolina. (2018). Asia Pacific Is Sports Nutrition’s Next Hot Spot. Nutrition Outlook.